>>As consumers, we grow more and more accustomed to paying for services. Just check how many subscriptions you had two decades ago, a decade ago, and now. I bet the trend is as clear as day.

This trend is accurate, but it does not mean it is what people want, it is what they are stuck with.

Corporations across an entire market locking-in customers with hard-to-cancel subscriptions does NOT mean subscriptions are what people want, it means only it is what they are stuck with. E.g., Adobe, which is so bad the FTC has started a probe [0].

"Revealed preference" theory based on purchasing habits is pure BS unless the customer has a truly equal range of choices in the market.

[0] https://www.ftc.gov/news-events/news/press-releases/2024/06/...