> It’s clear, people want to be addicted to social media
I'd say people are susceptible to addiction rather than wanting it. Suppliers of any addictive product - whether its tobacco, class A drugs, alcohol, gambling or social media - know that. Going too hard the other way into full prohibition is impractical because it starts to impinge on civil liberties: as a capable adult, why shouldn't I be able to smoke/drink/doomscroll instagram if I want?
That's why it's dificult; neither extreme liberty nor extreme prohibition is the answer. It's a grey area as GP notes. The trouble is it creates opportunities for people like Zuckerberg to exploit the middle ground and amass huge personal wealth paid for, in part, by the health detriment of those unable to self-regulate the addiction.