We have a photo of our label here http://www.adafruit.com/images/large/ID501label_LRG.jpg
http://www.youtube.com/watch?v=KKC5jjFkfgo
I did make the mistake, though, so sorry about that.
I believe that she is meticulous about what she sells in here store and tests them out before she makes it available to her customers. She is not rebranding the products as hers. She is just assuring her customers that she is doing due diligence prior to selling it on her site.
I like Fry's just like the next guy and they have great deals, but I don't expect to get high tech stuff there or necessarily high quality stuff. They are just another big box store but also catering to your average hobbyist. I don't know if the purchasing department there puts as much effort into checking out the products they sell.
You got what you paid for at Fry's.