When you ask it to do something and it goes off the rails, the payment plans have wildly different effects:
Subscription- oh well, let's try again with a different prompt
Pay per use- I just wasted money, this product sucks
Even if it is less common than not, it has an outsized impact on how people feel using it.
I expect some big falls from 10 figure businesses in the next year or two as they realize this is impossible. They've built an industry on the backs of gambling addicts and dopamine feins (I'm generalizing but this is a thing with LLM users (just read vibe coders posts on twitter, they're slot machine users). Ask sports betting operators from back in 2019-2022 how it worked out for them when they tried to give out 1-2k a year to attract new customers, and then realized their customers will switch platforms in an instant they see a new shiny offer. Look up the Fanduel Founders "exit" for an insight into this.
They have to eventually stop catering to the slot machine users, which are generally paying for these hugely lossy flat rate subscriptions, and somehow get them used to a different type of payment model, or cater strictly to enterprise... Which also aren't going to tolerate paying 20k a month in tokens per developer, is my guess.... Lots of delicate pricing problems to figure out for all these companies.
If they pump it up to $200 (or to $20). I'll simply use crappier local model. It won't be as good. But I already own my gaming PC that can run local models, and electricity is cheap.
this is UNIX and Linux all over again lol. It's pretty amazing and nostalgic.
The addictive gaming/gambling mechanics built into llm interfaces has been extensively written on, and its very visible to anyone with an eye for these things.