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Comment by Wobbles42 | Hacker News Reader

The killer app for AI might just be unenshittifying search for a couple of years.

Then SEO will catch up and we'll have spam again, but now we'll be paying by the token for it. Probably right around the time hallucination drops off enough to have made this viable.

I kind of want to become Amish sometimes.

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reminds me of two things:

- the anthropic superbowl dig at chatgpt ads

"Anthropic's Super Bowl ad humorously criticized OpenAI's decision to introduce ads to ChatGPT, featuring a scenario where a man seeking advice is interrupted by an unexpected advertisement." - ddg search assist

- amish hackers: https://kk.org/thetechnium/amish-hackers-a/

Too much money in ads, and search is just a huge cash pipeline straight towards it. No way we can have non-ad-infested llm search out in the wild from any major vendor in upcoming future. Google-fu just becomes llm-google-fu, while sometimes it goes off rails and then apologizes in that typical super annoying way (and screws up something else).

Maybe smaller ones can somehow provide almost comparable but ad-free service, heck even mildly worse but genuine results would win many people over, this one included.

I would agree with all of that.

Searching for information is inherently an adversarial process. You want your attention in one place, other actors in the system want it in another. Any solution that doesn't suck will need to be aware of this.

AI automates spam generation so more than likely all hope is lost for the human driven web.

Only the corporate web which values quantity over quality. Have you tried Marginalia Search? It's refreshing, although it doesn't index enough stuff to find what you're looking for, most times.

There's always this: https://kagi.com/

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