Spotify Privacy Policy Request Metrics

Maybe this is interesting to some. I stumbled upon this link in Spotify’s privacy policy and found the stats surprising. In 2024, Spotify processed nearly 30 million user requests to opt-out of data sharing for tailored ads. Additionally, they received 7.5 million requests for deletion (presumably accounts).

I’m sure there’s legal rationale for the transparency, but I found the opt-out requests surprisingly high. Per their 4Q24 earnings [0], they reported 675 monthly active users, so a roughly 4% opt-out rate. I’d have never guessed 30 million people worldwide were that privacy-conscious.

[0] https://newsroom.spotify.com/2025-02-04/spotify-reports-four...