Apple had to pursue the literal new shiny thing because their AI endeavors backfired - it's all a distraction which also didn't work as they expected. In the all of critical comments I liked one that replied to me here on HN, where user compared Liquid Glass to pouring a corn syrup over the interface.
Operating systems for mainstream users are mostly complete so companies have to focus on visual aspects of their products much more. This is obviously nothing new but watching that WWDC25 I was really amused how these people were disconnected from real world, how marketing side has dominated usability of Apple products. For me that was the actual reality distortion field in use.
Bulky, rounded interface become popular shortly after flat style become dominant in our digital life. Liquid Glass is really close to Gnome's Adwaita, Microsoft also tends to follow similar style. I can't bring the source but it was pointed out that rounded interface and graphics overall are giving some level of comfort, a sense of "safety" unlike than anything sharp and "spiky". This seems to be related to the bouba-kiki [2] effect.
[1] - https://full.pr0gramm.com/2024/08/23/7c0cbd6101844c44.png [2] - https://en.wikipedia.org/wiki/Bouba/kiki_effect?useskin=vect...
E.g. the pervasive use of transparency means that you have text overlayed on text all over the place, so just literally can't read things.
Then they made all the icons a weird hipster monochrome thing, and I kept opening the wrong mail client by accident, because I couldn't quickly differentiate the three different envelops.
I don't know who the hell told the Apple designers that people don't like having color in their icons, but I think that person might need a reality check.
I heard that The Simpsons were made yellow because it stands out the most when quickly flipping through channels.
I did do the customize thing to get it back, I just don't know why anyone would actually want that to begin with.
It does not feel good that you can pay $2000 for a device and then see Apple unilaterally make it worse shortly later.
Turning off transparency helps a lot for accessibility but if that's necessary then it should've been the default. Whatever they're doing with uniform app icons is working out worse than Google's implementation in my opinion, though.
The rollout of Liquid Glass has been rather unfortunate, full of missed or ignored flaws that seem obvious, full of bugs and design flaws, and for a design that seems most at home in their failed VR headset rather than 2d phones, laptops, and desktops. At least their controls are still somewhat usable and it hasn't turned into a full Windows 8 moment for them.
I think it's a great example of how Apple has become just as terrible and uncaring as the massive companies, which can only lead to more resentment from the Apple purists who joined the brand back in their underdog days.