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Big companies have always been able to copy your project for pennies, relatively.

Yes but even then, it required people assigned to the project, middle management and time.

Now one could even envision a near future where they have agents running 24/7 automatically scanning for new SaaS projects and cloning them, and just throwing slop into the market to see if it sticks.

This isn’t really how marketing works, and randomly throwing slop into the market is not how good brands get built.

I wouldn’t worry about it anymore than you worried about it pre-AI.

Way more concerned about the one-man shops who have no real sturdy backend or support services trying to drive-by undercut important industries

than Oracle all of a sudden being able to figure out (with AI, magic, or otherwise) what users want.

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