Building a static HTML page was “hard” in the 90’s. It took actual skills.
Any piece that gets easier automatically opens up more hard avenues to tackle.
no one is willing to pay you for easy.
Making a dynamic page was harder. Integrating with a payment system was almost magical; there’s a reason PayPal became big.
But what was truly hard, and continues to be hard, is building a page, either static or dynamic, that people actually want to visit.
It was never hard.
So maybe the solution is: find the hardest stuff to do and do the crap out of it.
Not that I know much of anything.
Just because you're doing something hard, doesn't mean anyone wants it.
Just because you're doing something useful doesn't mean you're going to get paid much for it.
Just because something is hard and useful doesn't mean someone is going to pay you for the cost of the effort.
Conversely, a good strategy can get you good results without that much effort.
Not saying that’s what will happen in reality, but that is the marketing pitch