Then companies won't need to spam you to convince you that you need something you don't. Or that their product will help you in ways it can't.
Once person companies will not have a 100 person marketing team trying to inject ads into ever corner of your life.
Because these one person companies will scale up everything with AI except marketing/advertising? Consider me skeptical.
But they could have a thousand-agent swarm connected via MCP to everything within our field of vision to bury us with ads.
It's been a long time since I read "The Third Wave" and up until 2026, not much has reminded me about its "Small is beautiful", and "rise of the prosumer" themes besides the content creator economy which is arguably the worst thing to ever happen to humanity's information environment, and LLM agent discussions.
This is exactly one of the things I find maddening at the moment. "Everyone" (except my actual friends) on social media is trying to sell me something.
Eg: I like dogs. It's becoming increasingly hard to follow dog accounts without someone trying to sell me their sponsor's stuff.