> Is there even a goal here beyond "generating content"?

This is the part that hurts. It's all so pointless, so perfunctory. A web of incentives run amok. Systems too slick to stop moving. Is this what living inside the paperclip maximizer feels like?

Words we didn't write, thoughts we didn't have, for engagement, for a media presence, for an audience you can peddle yourself to when your bullshit job gets automated. All of that technology, all those resources, and we use it to drown humanity in noise.