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Comment by nivla | Hacker News Reader

Yes the whole article reeked of fanboyism at its peek. Why do we have to compare everything to Apple? Maybe I prefer USB ports and SD Slots over the unnoticeable weight and the retina display or maybe it is because I can finish up my office documents on the go. Just because it is not useful to you does not mean it won't be useful to anyone.

Glad it doesn't happen with other things in real life, glad people have different tastes and preferences, else we will be living in a world with only one brand of car, one brand of clothing, one brand of ...

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Why? Well how about because everything Microsoft is doing reeks of the comparison? It's Microsoft who stamps their jealousy all over themselves, not bloggers.

Plus, to compare the differences between Microsoft and Apple to rival car or clothing companies is just wilfully disingenuous. In consumer tech, they are the giants, and they are not even close to the parity in products or corporate culture that typify the markets you've chosen. Consumer tech is not a mature market. And the differences between Microsoft and Apple are glaring.

Why do we have to compare everything to Apple? We don't. But it makes perfect sense to compare both the Surface tablet and Microsoft stores in general to Apple, as they are very explicitly trying to compete with Apple's dominance. Microsoft stores are even designed to resemble Apple stores, down to the employee uniforms, in a desperate attempt at cargo cult retailing. And given the success of the iPad, any tablet device made today is going to get compared to it.

"Why do we have to compare everything to Apple?" - Because Marco is an Apple pundit? Because he makes his living creating and selling IOS software and services? I would think, by now, anybody on HN would know what what type of slant they would be getting on theloop, marco.org, parislemon, and daringfireball.

He may be a fanboy, but in this case it makes perfect sense to compare something like the Surface tablet to similar Apple products. Yes, there are other tablet computers out there, and yes, tablets did exist before the iPad, but Apple's offering has become the mainstream benchmark for tablet computers, whether you like Apple or not.

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