Yep, feels a lot like that submarine that got crushed trying to get to the Titanic a year or two ago. It made the entire marine industry look worse, and other companies making submarines were concerned it would hurt their business.
Robotaxis market is much broader than the submersibles one, so the effect of consumers' irrationality would be much bigger there. I'd expect an average customer of the submarines market to do quite a bit more research on what they're getting into.