I'm a little surprised that their solution for installation is to replace Android. I would think dual-booting would be easier to get developers to commit their own devices for testing.
Is dual-booting not possible/really difficult on the Nexus 7?
Is dual-booting not possible/really difficult on the Nexus 7?
Obviously a second stage bootloader could be written, but it's going to be highly hardware-specific -- one for the OMAP4-based Galaxy Nexus wouldn't work with the Tegra3-based Nexus 7, etc...
I wonder how the bootloader for the Touchpad works. It had the functionality I describe though I have no idea how it was implemented.
The other advantage is that it could help people fully commit rather than switching backwards and forwards.