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You're conflating two distinct ideas: optimizing for the success of an idea, and optimizing for the success of a startup. They're not the same thing, because a startup can switch ideas. In her talk Jessica mentioned OrderAhead, which went through 5 ideas before the current one.

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And what do you think about concept "Do fast and fail fast" meaning in general that you should give up idea (and startup that was based on this idea) as fast as you can if you find out that idea doesn't work?

I agree with "smart pivots" idea but "fail fast" is one thing that I don't understand in "Lean startup" concept as I'm quite persistent and I understand that in general it takes several years for startup to succeed.

Failing fast means that if an idea has a fatal flaw, you want to discover it as early as possible. When you phrase it that way, it's hard to see how anyone could be against it. This is for example why I encourage startups to launch quickly.

Oh, that makes sence when talking about ideas - not startups. Thanks.

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