Is anyone actually embarrassed by typos these days? It doesn't seem so judging by the quantity of them.
What is an even larger warning sign, are cliches used to spice up an article. Ars Technica is hardly to blame here, but the Smithsonian magazine is full of it.
She once edited a book I wrote. It was humbling as hell, but it may be the only "perfect" thing that I've ever done (but it did not age well, and has since gone the way of the Dodo).