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iBeacon. They know what shelf you're standing in front of. What products you touch and read.

Ever been in an Apple store? Look up. In the dark voids between the edge-to-edge backlit ceiling. There are secrets there. Watching you.

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Not what iBeacon does but an entertainingly dramatic description nonetheless.

The only step missing from their description is having the app- or company- specific app installed. For Apple, that is the Apple Store app which everyone has. If you have BT enabled, it can detect the iBeacon and Apple Store can send that back for tracking.

Wrong.

"products visitors pick up" [1]

[1] https://itechcraft.com/blog/ibeacon-for-retail-store/

Macys pioneered it before there even were Apple Stores. Back when most people didn't even know their phones had Bluetooth.

Macy's has Santa clause since 1947 because that is when Miracle on 24th Street came out. And he even knows when you are sleeping.

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