the pay cap is only for companies that take government money.Yes, it is. Reed Hastings' proposal is, however, not just for companies that take government money.
Perhaps a starting place for "tax, not shame" would be creating a top federal marginal tax rate of 50 percent on all income above $1 million per year.
That isn't to imply that there are not healthier alternatives. Andrew W. Mellon advocated a flat income-tax rate of 10%: http://www.archive.org/stream/taxationthepeopl033026mbp/taxa...
the Government received substantially the same revenue from
high incomes with a 13% surtax as it received with a 65% surtax. It is not too much to hope that some day we may get back on a tax basis of 10%, the old Hebrew tithe, which
was always considered a fairly heavy tax.