I've held the line, firm in my belief that there is truly no compelling reason for a shopping website to be turned into an SPA.
It's been difficult at times. The hype of new and shiny tools is real. Like the article mentions, a lot of devs don't even know that there is another way to build things for the web. They don't understand that it's not normal to push megabytes of JavaScript to users' browsers, or that displaying some text on a page doesn't have to start with `<React><App/></React>`.
That's terrifying to me.
Articles like this give me hope that no, I'm not losing my mind. Once the current framework fads eventually die out - as they always do - the core web technologies will remain.