Google tells how it conducts eye-tracking studies

There is an interesting difference how the pages scanned in this video. The eye movement on the one with mostly images were more random than on a text based.

I wonder where they get the equipment. Any ideas?

Seems like a $30k deal: http://www.insideria.com/2008/04/is-eye-tracking-out-of-reac...

Official Google Blog entry with full writeup: http://googleblog.blogspot.com/2009/02/eye-tracking-studies-...

Moral of the story: beg borrow and steal to get to the top of search results, if that traffic is valuable to you.

Clearly this is why they put the highlighted AdWords right at the top...