And it makes a lot of sense - there’s billions of dollars on the line here and these companies made tech that is extremely good at imitating humans. Cambridge analytica was a thing before LLMs, this kinda tool is a wet dream for engineering sentiment.
It's also cool having the ability to dispatch tasks to dumber agents running on the GPU vs smarter (but costlier) ones in the cloud
If you give your agent a lot of quantified self data, that unlocks a lot of powerful autonomous behavior. Having your calendar, your business specific browsing history and relevant chat logs makes it easy to do meeting prep, "presearch" and so forth.
There's the "draw the rest of the owl" of this problem.
Until we figure out a robust theoretical framework for identifying prompt injections (not anywhere close to that, to my knowledge - as OP pointed out, all models are getting jailbroken all the time), human-in-the-loop will remain the only defense.
https://arxiv.org/abs/2506.05446 https://arxiv.org/abs/2505.03574 https://arxiv.org/abs/2501.15145
In Peter's blog he mentions paying upwards of $1000's a month in subscription fees to run agentic tasks non-stop for months and it seems like no real software is coming out of it aside from pretty basic web gui interfaces for API plugins. is that what people are genuinely excited about?
What else would he or anyone do if someone is tokenizing your product and you have no control over it?