10 sales lessons that helped this guy close over $178k in deals
blog.teamtreehouse.com
blog.teamtreehouse.com
I would definitely recommend trying it yourself first and these are quite good points.
Innovation requires development + distribution. First the product is created in the mind of the hacker. Then it's created in the mind of the buyer (distribution, marketing, sales, awareness). Practically speaking, in the mind of the consumer, a product he/she is unaware of occupies the exact same space as one that doesn't exist (or in this case non-space, lol)