The praise for this monopoly is misdirected. Every single one of you, unless you're a significant GOOG shareholder, should be wanting for antitrust breakup of Google. They're putting pressure on your wages and other investments, and they're contributing to a ceiling for other startups and companies.
Google engineers are brilliant, but the corporation itself needs to be horizontally dismantled into several Googles that all compete with one another. (Not simply a vertical breakup along product lines, but rather the old-school "Ma Bell" style breakup that creates companies that then have to compete on the same offerings.)
A breakup would be good for GOOG investors too, because there's far more value locked up in the company and far too many opportunities left by the wayside.