I’m not sure why people look to corporations for political resistance. It’s the wrong place to look. They’re not structured for it and it’s not their purpose.
And the way they all fell inline with sanctioning the ICC (Microsoft/Google) when the only laws in play were US domestic ones being pushed globally.
Sure corporations have to respect the LAW in their juradiction, even if said law is unpopular or unethical. But they don't have to, and shouldn't where ethics and human rights are involved, go beyond what is required by the law. Since Trump has come to power a lot of big organsations seem to be reversing their previous positions to gain political favour, which is wrong.
The solution is probably for them to appeal to the public. "We stand up to ICE abuse" would probably help them in the markets.
Something interesting happened recently in France where it turned out that the American subsiduary of CapGemini was selling serives to ICE. They were forced to sell that subsiduary after public outcry.
Same with the Epstein files, same with the accusations of groomer while their ranks are filled with rapists, same with the Jan 6 insurrection, and likely this fall, accusations of election fraud and intimidation.
And, since the price almost always recovers within a week... does it even matter?
That kind of access and "control" is why they think they can just tweet at Coke to stop using artificial dyes instead of, you know, changing the rules at the organization they run.