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Is a forced apology ever really an apology? I don't see the point in forcing it.

Edit: Apparently apple were never ordered to make an 'apology'. They were ordered to make a 'publicity order'. They used the EXACT wording[1] as ordered by the court, as well as quotes from a judge in the matter.

http://www.bailii.org/ew/cases/EWCA/Civ/2012/1339.html#para8...

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It's not about sincerity, it's about setting the record straight. During the course of these court proceedings, the allegations against Samsung will have been widely publicised.

Such allegations can cause real damage to a company's reputation, and a publicity order publicising the judgment of the court that the allegations were false is a measure to undo some of that harm.

From Wikipedia: Minimisation is a type of deception involving denial coupled with rationalisation in situations where complete denial is implausible. It is the opposite of exaggeration. 'Minimization is one of the most common ways we reduce our feelings of guilt..."It's not that big of a deal"'.

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