Number 3.
Imagine if you can advertise that 50% of the matches on your app leads to marriage.
Imagine if you can advertise that 50% of the matches on your app leads to marriage.
The main allure of these apps to young women is all the attention from far more attractive men (relatively). Take that away - show her men who might be her "equal" in terms of marriageability, men who might be willing to commit to her - and your service will soon be dismissed and abandoned for only showing ugly men.
You need to sell the fantasy, sell the delusion. Sell hope. The reality hits too hard.