Could you analyse AB InBev's stock performance in that period? Because it doesn't look bad to me. [1] It looks like it was $65 before the boycott in April 2023, falling to $55 a couple of months later. But it was back up to $65 by the end of the year. It sits at $80 today.

If I hadn't told you the date of the boycott, would you have been able to spot it on this chart?

[1] - https://www.marketwatch.com/investing/stock/bud?gaa_at=eafs&...