Outreach

We had a call with a large accountancy firm and they gave us some really good feedback. However, we couldn’t convert them into a development partner because of IT security and compliance constraints. Right now, we are testing and getting traction with mid-sized and smaller accountancy firms, but their processes are not as complex, so automation does not feel like a major value add for them. Bigger firms are where the real complexity and value are, but they are much harder to work with early on. The challenge is figuring out how our outreach can convince accountancy firms of any size to share their workflows and data with us and become development partners.