The iPad Mini’s out, but here’s why Microsoft’s Surface is going to be huge
qz.com
qz.com
Even if the iPad Mini does cannibalize iPad sales (I'm sure it will cut into a percentage, but ultimately add to overall numbers/revenue), how will this possibly hurt Apple?
I think you are right that people will buy this because it's cheaper and smaller, but those are the people that would have purchased an iPad2 because they "don't want a tablet, they want an iPad, and they don't care which one it is."
In my mind the Mini is a replacement/upgrade on the current iPad2 (at a similar price point) and the full-blown Retina iPad will continue as the flagship of sorts.
The smaller size just means the Mini fits a niche that the previous offerings didn't.
They're fighting against OEMs that will try and make something like Surface, only cheaper. If they can, then Microsoft will be competing against them. If they can't because the licensing costs are too high, they'll abandon Windows and actively work against Microsoft.
Apple doesn't have this problem because of how they've structured their market. It's a premium product. You don't look for cheaper versions. At best you look for sales.
I really hate it when people use a banal description of the Metro interface as some kind of self-evident proof that is is better than Apple/Android and "the future".
You like Metro? Fine. But stop pretending that just because it is different it is necessarily better than everything else.
The site pretty much requires a modern browser (IE9+, iOS, Android 3.0, Chrome, Safari, or FF) but the "degrade gracefully" aspect still need a lot of attention.