Google fucks up 90% of their products, why do you think Gemini is in the 10%?
Look to GCP as an example. It had to be done, with similar competitive dynamics, it was done very well.
Look to Android as another.
I've yet to see anything that threatens Google's ad monopoly.
It's not that a dominant position goes away overnight. In fact that would be precisely the impetus to spur the incumbent to pivot immediately and have a much better chance of winning in the new paradigm.
It's that it, with some probability, gets eaten away slowly and the incumbent therefore cannot let go of the old paradigm, eventually losing their dominance over some period of years.
So nobody really knows how LLMs will change the search paradigm and the ads business models downstream of that, we're seeing that worked out in real time right now, but it's definitely high enough probability that Google see it and (crucially) have the shareholder mandate to act on it.
That's the existential threat and they're navigating it pretty well so far. The strategy seems balanced, measured, and correct. As the situation evolves I think they have every chance of actually not being disrupted should it come to that.
It was an idea from the creators of Kubernetes and the execs at Google fought it the whole way
I think it's a slightly different point though. What I'm saying isn't about where the idea came from or whether it was part of some precient top down bet / strategy from the very beginning.
It's more where did the strategy evolve to (and why) and did they mess it up. GCP and Android are good examples of where it at a minimum became obvious over time that these were massively important if not existential projects and Google executed incredibly well.
My point is just that there's therefore good reason to expect the same of LLMs. After all the origin story of the strategy there has a similar twist. Famously Google had been significantly involved in early LLM/transformer research, not done much with the tech, faltered as they started to integrate it, course corrected, and as of now have ended up in a very strong position.
[I've been there for nearly all the relevant time]
In my opinion though this is a race to the bottom rather than a winner takes all situation so I don't think anyone is coming out ahead once the dust settles.
No comment on Google+, Google has a storied history of failure on any kind of social media/chat type products.
Where Google wins is just simply having enough money to outlive anyone else. As the saying goes "the market can remain irrational longer than you can remain solvent" In this case, Google is the market and they can just keep throwing money at the wall until OpenAI, Anthropic, etc. go under.
And there was collaborative editing long before Google Wave.
Google didnt make it though, they bought a startup which did it and integrated their tech.
Only mentioning the US is wildly americentric even by HN standards.
Google makes money selling ads. Nothing else matters.
chromeos is 17
android is 18
chrome is 18
google docs is 20
google translate is 20
Are you claiming Bard wasn't an LLM???
So maybe Google is lagging on truly new products (btw, does Gemini itself with its TPUs count as a new product? I'd say yes), but "old" products are entrenched enough to carry them and compete.
The current AI market is going to destroy anyone who's specialized into it compared to having alternative revenue streams to subsidize it.
They're engaged in computing research and merely engage in consumer capitalism as a consequence of political and social constraints.
Products are a means to an end not the goal.
OpenAI and Anthropic are product companies and are more likely to fail like most product companies do as they will lack broad and wide depth.
Google has experience in design, implementation, and 24/7 ops with every type of SaaS there is. They can bin LLMs tomorrow and still make bank. Same cannot be said for OAI or Anthropic.
Google does things I hate with their products. But the money printing machine keeps going whrrr faster and faster.