I agree. If you read HN on a daily basis it does often feel like building a product that generates money is easy. I guess that biggest question is what does traction feel and look like?
We were about to shut down, I returned to my old job at the IRS - we were not making any money at all. Suddenly, a huge construction company came to town to build a dam. We rushed to try to sell to them and somehow they bought it. It was cool because the company would have profits at least for some time.
But after that, hundreds of companies that had business with them started calling us. In a matter of 3 months we grew more than 600%
It took 9 years to find that single client that created traction for us. I don't know if you can create traction by yourself. I think you need to find someone that can create traction, usually someone that is a client of many companies and somehow spread the word about you.