That being said, wise governments recognize the value of some kind of support of the arts. One reason for the incredible esteem that Korean culture is held in within Asia is the Korean government's active support of its filmmaking, TV and music industry. This was also true in Renaissance Italy (courtesy of the Medici family) and in 17th Century France (courtesy of Louis XIV). It was even true of the CIA's active support of abstract expressionism. The payoff of such support is soft power, which is a very real force.