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I would love to see any journal showing how profitable an open source company vs closed source one (as a software house). imo terrible business idea?

I suspect it depends on the customer/target audience.

If you target developers, open source vs closed source will make a difference. For others, customers probably don't even know what GitHub is.

I think that a poster child for this is Hashicorp

They were OSS for a long time, but once the IPO took place and the investors needed a return, the licences changed..