People will voluntarily adopt modest productivity boosters that don't threaten their job security. They will rebel against extraordinary productivity boosters that may make some of their skills obsolete or threaten their career.
If anything, the problem is that management wants to automate poorly. The employees are asked to "figure it out", and if they give feedback that it's probably not the best option, that feedback is rejected.
AI is a broad category of tools, some of which are highly useful to some people - but mandating wide adoption is going to waste a lot of people's time on inefficient tools.
Companies are just groups of employees - and if the companies are failing to provide a clear rationale to increase productivity those companies will fail.
Sure, that's tautological.
But in reality, these don't exist.