He's totally correct on the extraction that companies do (always has been). What I kinda disagree is the notion that if a company doesn't go the same path as these others, where everyone is "10x'ing" with AI, that they will suddenly disappear. I really don't think it will work that way. Yeah, some might if another company/startup goes after their business and they build faster, but building faster doesn't mean your building what people want/need. You might be building bloat (Windows/MS) that no one cares about.

Companies still need to know what to build, not just build something/anything faster.