The earnings do not need to come via direct monetization.
Google search revenue for example was over $200B in 2025. This revenue will be tightly coupled to the quality of their AI models in the future.
Google search revenue for example was over $200B in 2025. This revenue will be tightly coupled to the quality of their AI models in the future.
With respect to Google, I'd also wonder about the economics of AI search vs traditional.
In most countries, AI answers are the central aspect of Google now. Not the ranked pages.