But isn't the promise of Apple Pay that you never expose your real credit card # to the merchant? So they can't track you? I know Walmart in Canada really resisted Apple Pay for a few years because it would mean no more ability to track people by their payment methods.
Yes, this is exactly what Walmart does in the US since they still don't accept Apple Pay/Google Pay. When I go in and make a purchase using my credit or debit card, they'll associate it with my Walmart account and it'll show up as a "recent order" in the Walmart app because I have the same card saved there for ordering groceries online. They use those in-store purchases to recommend things to add to my grocery orders all the time.
Why wouldn't they be able to do that with at least Google Pay?
I pay with my phone using Google Pay at a Swedish grocery store chain and it's connected to my loyalty account there.
(Since I don't use Apple Pay I don't know if the same works there.)
The problem is, since the DAN is a stable number that never changes per card, they can save it and use it to recognize you across visits. That's how stores can tie Apple Pay/Google Pay transactions to loyalty programs without scanning a separate card. The DAN doesn't differentiate between online/in-app purchases and physical purchases either, though the number is different between devices (i.e. use phone to pay in-store, use computer or tablet to shop for groceries). But realistically, Apple Pay/Google Pay would only marginally improve the privacy in the Walmart scenario, which is a bummer.
What's an extra layer of surveillance? Why accept the "credit and debit" surveillance middlemen but not the google/apple middlenmen?
What the world needs are "cash cards". Something equivalent to cash not tied to your identity that you can use in the real and virtual world.
I simply do not understand why governments or the private sector do not provide such options.
Using Google or Apple Pay so I can tap my phone instead of my card gives me no extra benefit that I care about and complicates my ecosystem with another party.
Only in the U.S. In many other countries the processing fees are regulated by the government so the banks can't afford to give you your "cash back".
In New Zealand, most low margin business (like cafes) ask you to accept an ~2.5% transaction fee (if you use a credit card or paywave). You can avoid the fee by using a debit card with a chip.
I'm unsure what choice the poorer make. If you're actually low income, maybe you don't go to cafes.
I did notice that a thrift store didn't charge the extra 2.5%: so perhaps poorer people have more pressure to use cards with fees?
Amex is noted for its high fees - so perhaps it is a bathtub where only the middleclass care.
Banks generally don't like disposable digital purse cards. They make money off fees and interest. If a product doesn't rope you into a customer "relationship" where you link your pay deposits or later might get a mortgage or car loan they can only make money off fees. Enjoy paying $5 to activate a $100 prepaid debit card!
The places where a "cash card" have gained popularity have all been using the "backdoor" of public transit payments that are so ubiquitous they also get accepted by retail (e.g. Suica in Japan, Octopus in HK, EasyCard in Taiwan, etc)
[0] https://sv.wikipedia.org/wiki/Cash_(betalsystem) based on the Belgian Proton https://en.wikipedia.org/wiki/Proton_(debit_card)
Example, in France most debit and credit cards are called "carte bleue" (literally blue card) but all of them either have a visa/mastercard logo. However when you pay with them you can decide with the merchant to use the CB system or the visa/mastercard. Sadly very few people know that and do the selection.
How exactly are you doing that? with 3D Secure online credit card transactions now require confirmation in the mobile app (or via OTP sent by SMS, but this is being phased out, as it is insecure)