I'm not too concerned about this from a marketing standpoint. It's unfortunate that people started to view 'likes' as an RSS feed replacement, but that opinion will change now most stuff doesn't get through.

What really frustrates me is that I'm missing entirely non commercial messages from my actual friends. I've missed posts from my girlfriend for godssake, it's ridiculous.

I understand that they need to make money, but the entire reason I and others are on facebook is to connect with our friends. Facebook needs to allow us to do that and then augment our experience with monied options, not imply that most of your friends will never see your posts unless you open up.

Don't make me go back to email. It's still there, waiting, full of delicious SMTP guaranteed delivery.