This is clearly rage bait, given that it starts with one 120-person company doing this and then tries to pivot into “the tech industry” without any supporting evidence that it’s widespread.
> Each job ad contains a warning: "Please don't join if you're not excited about… working ~70 hrs/week in person
If a company is going to demand long weeks, this is the only way to do it: Be up front and explain it in the job listing so nobody is surprised or wastes time interviewing for a job they’re not compatible with.