FH had a message on their pricing page that immediately turned me off. Sometimes, it's better to not be so dynamic (i.e. I would have signed up had I not seen the message below):
"Steve Corona knows you'll love having Fancy Hands. Sign up now and get 50% off your first month or 5% off your first year."
BTW- I love FancyHands and have 0 ties with them.
A note for the FancyHands team, though (I know the founder is hanging around here somewhere): I didn't notice the referral link at first; my first reaction when I saw "Steven Corona knows you'll love FancyHands" was that Steven worked for the company, which detracts from the authenticity of his blog post. I'd seriously consider removing that 'feature' and making the referral process more inconspicuous, leaving it up to the bloggers to disclose their participation in the referral program.
I'd propose just disclosing exactly that: "here's a referral link, and you get 50% off the first month by using it." If folks are uncomfortable with using it, they presumably can find Fancy Hands' website on their own. Or offer both direct & referral links.