With these assumptions:
– Big 4 keep spending at current pace for 3 more years
– Returns only start showing after aprox 2 years
– Heavy competition with around 20% operating margin on AI and Cloud
– Use of 9% cost of capital
This is the current reality:
AWS aprox $142B/yr
Azure aprox $132B/yr
Google Cloud around $71B/yr
Combined its about $330B to $340B annual cloud revenue today
And lets says Global public cloud market of $700B total today.
To justify the current capex trajectory under those assumptions, by year 3 the big hyperscalers would need roughly $800B to $900B in new annual revenue just to earn a normal return on the capital being deployed.
That implies combined hyperscaler cloud and AI revenue going from: $330B today to $1.2T within 3 years :-))
In other words...Cloud would need to roughly do 4× in a very short window, and the incremental revenue alone would exceed the entire current global cloud market.
So for the investment wave to make financial sense, at least one of these must be true:
1 Cloud/AI spending globally explodes far beyond all prior forecasts
2 AI massively increases revenue/profit in ads, software, commerce and not just cloud
3 A winner takes all outcome where only 1 or 2 players earn real returns
4 Or a large share of this capex never earns an economic return and is defensive
People keep modeling this like normal cloud growth. But what we have is insanity