> Beyond the bookstore, much of the architecture of book discovery is informally targeted at women. Celebrity book clubs are mostly led by female celebrities and increasingly court women of all ages, from those who are fans of Oprah Winfrey and Reese Witherspoon to those who are more interested in the tastes of Dua Lipa and Kaia Gerber… #BookTok, the vast community on TikTok that has become a best-seller machine, is largely populated by women recommending books by other women, like Colleen Hoover’s “It Ends With Us.”
In a sense this is just a regression to mean, normality, because the literary boys club of the 20th century was the exception:
> In the 19th century, the most popular novels were written by women for a female audience. Their output was considered “paltry entertainment,”