CRM nightmare - trialled 7 systems before building our own on top of LinkedIn | Hacker News Reader

CRM nightmare - trialled 7 systems before building our own on top of LinkedIn

blog.fivehundredplus.com

2 pointsgeirfreysson5 comments

hey this sounds pretty cool. i hadn't been paying attention to CRM software before but now i need to. this sounds like it could be worth exploring ..

but i wish they had a tour online, a demo, something to see what i would be getting myself into. all i see is a blog post and then a login screen. tour/workflow/screenshots etc should be font and center.

The log-in screen is sparse - that's true. We're getting a (possibly slightly biased) 30% conversion rate from it, so it does push people to give it a spin. Same idea as the Twitter landing page. What you get as soon as you log in is a wizard which takes you through the first steps to maximise the probability of engagement.

37Signals wrote a very interesting post on results from their A/B tests on the landing page for Highrise (result, the shorter the better) http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...

i'm not sure the same logic applies, to be honest. setting up CRM is a lot more intensive than setting up a twitter account, for example. i think you neglect to take that into account.

Fair point - but the whole idea is to create a light-weight CRM system without the tabs (and indeed without deals, pipeline etc). We keep it lightweight enough to be wizard-friendly which means that it's usable without investing too much time in setup. And we still use a traditional CRM for rev. forecasting etc.

see, a brief tour or highlight would have helped make that point a lot faster. i have no doubt that you guys have a system worth checking out, but i have to evaluate a lot of solutions quickly.

you haven't yet earned a special place for me to invest a login and/or more than a few minutes of evaluation. you earn that by convincing me you hold value. a tour or an overview would help sell that promise. a login screen does not.

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