But Google has moved into that space! The general populace just didn't care too much.[1]

Chromebooks do exactly what he's describing right off the bat.

Every Chromebook you own dies in a fire? Unbox a new one, boot up, everything is identical.

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[1] I think part of the reason for this is that just as nobody wants to think about things like death, NOBODY wants to think about data loss and prevention. It's like death, but harder to understand and to the common folk most people aren't even aware that there are options in this sphere.

Even though a lot of people just use Facebook, email, IM and word processing, its going to be hard to convince them that something like a chromebook is a really good idea because the reasons its technically sweet are lost on them.