The free market has simply decided these consumers are not as relevant as the others.
The system isn't mathematically perfect, but that doesn't make it arbitrary. It works through an evolutionary process: bad bets lose money, better ones gain more resources.
Any claim that the outcome is suboptimal only really means something if the claimant can point to a specific alternative that would reliably do better under the same conditions. Otherwise critics are mostly just expressing personal frustration with the outcome.