Apple has more cash reserves on hand than most countries do and yet its CEO had to scramble to stand behind Trump during the inauguration and offer a million-dollar tribute to stay in his good graces. Power > money.
Given how much the typical Apple consumer skews left and has extreme brand loyalty, if Apple got tariffed simply because Tim failed to bow down, Apple would be in a stronger position to fight it than any other tech company. They could have stood up, but chose not to.
> Given how much the typical Apple consumer skews left