How do you deal with SEO nowadays?
Pretty much it. I believe SEO and GEO are the best channels to get the best leads, but is a real pain in the ass in terms of effort for creating articles, indexing ecc.
Any cool hack to actually improve on this?
Any cool hack to actually improve on this?
The one concrete thing I've noticed are some companies changing their SEO blog strategies. Where previously they tried to position themselves as thought-leaders, I've seen an increase if blog posts where they add transparency to what they offer (very clear product descriptions, pricing, use cases, etc.). I believe the general idea is that this type of summarized content is more likely to be picked up by LLMs.
Disclaimer: I've built one of these AI visibility tools (Cartesiano.ai), so I've seen just how much noise & uncertainty is around this space.
These have both been done in the past week, so no real results yet, but it's just some ideas.