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Do you represent Apple? Why would you be embarrassed by what they do?

You've never been embarrassed or cringed as a result of someone else's actions?

Not if they weren't associated with me or my identity in some way.

Check out The Office if you want to experience it (UK or US) or Curb Your Enthusiasm.

I can't watch these shows, I cringe too much. Same with the Hangover 2 I recently watched, too much embarrassment...

I know there are a lot of awkward moments in both of those shows. But it's silly for a person to feel personally embarrassed by those moments.

I think there just isn't a good term for this feeling of vicarious embarrassment.

I don't know if it qualifies as "good", but the internet has coined a term for it: http://www.urbandictionary.com/define.php?term=wahjah

empathy (noun): The ability to understand and share the feelings of another.