I think a lot of people underestimate how easy a "NAS" can be made if you take a standard PC, install some form of desktop Linux, and hit "share" on a folder. Something like TrueNAS or one of its forks may also be an option if you're into that kind of stuff.
If you want the fancy docker management web UI stuff with as little maintenance as possible, you may still be in the NAS market, but for a lot of people NAS just means "a big hard drive all of my devices can access". From what I can tell the best middle point between "what the box from the store offers" and "how do build one yourself" is a (paid-for) NAS OS like HexOS where analytics, tracking, and data sales are not used to cover for race-to-the-bottom pricing.