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Huh. How did you link to jwz without getting THAT image?

It's another domain, jwz probably didn't set up that redirection on this one.

Probably just because it looks/sounds a little like cloud and has the connotations she wants.

It feels pretty hacker jargon-ish, it has some "hysterical raisins" type wordplay vibes.

Maybe she's a juggalo.